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Kurzbeschreibung

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

• proven strategies
• easy-to-replicate formulas
• practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Endorsements:

"I've known Michael Hyatt for more than a decade, and during thattime I've seen him master just about every social media platform that's hit thescene. He's used blogging, Facebook, Twitter and more to expand his personalplatform from a successful book publisher to a leading national brand of hisown. Trust me, this guy knows what he's talking about-so pay attention!" -DAVE RAMSEY, New York Times Best-selling Author, Host, "The Dave Ramsey Show"

"A generous book from a man who knows what he's talking about.Michael Hyatt has built a platform, and you can too." -SETH GODIN, New York TimesBest-selling Author, We Are All Weird

"Platform is absolutely essential to delivering value. As a big fanof Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn aboutthis and implement it. Your success depends on it." -CHRISBROGAN, President, Human Business Works, New York Times Best-selling Author

"Michael Hyatt is the authority on creating aplatform in our crowded world, and Platform is the definitive,step-by-step guide to building a platform-from the ground up. If you're longingto become a true influencer in this world, Hyatt can teach you how. With Platform,Hyatt's done the near-impossible: create a guide even more useful thanhis wildly popular blog!" -CLAIRE DIAZ ORTIZ, SocialInnovation, Twitter, Inc.

"I have watched Michael Hyatt build his own platform from the groundup to become one of the largest in the world. And he has done so with thestrategies and tips he outlines in this very practical book. Any author,speaker, or small business owner who wants a blueprint for getting the attentionand visibility they want, needs to read this book." -JOHN C. MAXWELL, New York Times Best-sellingAuthor, and Leadership Expert

"Michael Hyatt is a pioneer in social media who is now generouslysharing his 'secrets' with those of us who have been marveling at his successfor many years. Whether you are a seasoned writer, blogger, speaker and socialmedia enthusiast, or just now starting out, this book will help you take thatnext step and begin to build a platform of your own." -DAN T.CATHY, President & COO, Chick-fil-A, Inc.

"In today's world, having an idea isn't enough to land a book orrecord deal, get a movie made or find funding for your startup.  You needa platform: A connected following that's ready to try, buy an...

Amazon.co.uk

Five years ago Jim Collins asked the question, "Can a good company become a great company, and if so, how?" In Good to Great Collins, the author of Built to Last concludes that it is possible, but finds that there are no silver bullets to greatness. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Gillette, Walgreens and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C Edwards

Produktbeschreibung

A Path to Profits, Passion, and Purpose
Erscheinungsjahr: 2011
Von Hsieh, Tony

The hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results - by actually creating a company culture that values happiness - and then delivers on it, including: paying brand new employees 2,000 dollars to quit, making customer service the responsibilityof the entire company - ]not just a department, focusing on company culture as the no.1 priority, applying research from the science of happiness to running a business, helping employees grow - both personally and professionally and seeking to change the world.
In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life. Fast, ]paced and down to earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success and how by concentrating on the happiness of those around you, you can dramatically increase your own.

Amazon.com

About the Author
John Kotter has been on the faculty at Harvard Business School since 1972. He is the author of eleven award-winning titles and frequently gives speeches and seminars at Harvard and around the world. He lives in Cambridge, Massachusetts. Holger Rathgeber spent his early professional career in Asia. He has worked in industry since the early 1990's and is now with one of the leading medical technology companies, Bectom Dickinson. Raised in Frankfurt, Germany, Rathgeber currently resides in White Plains, New York.

Watch a video clip featuring author John Kotter

Kurzbeschreibung

From the founders of the trailblazing software company 37signals, here is a different kind of business book ? one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space ? you don't need them.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

Kurzbeschreibung

Why has median income stopped rising in the US?